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Google acquired Fitbit for $2.1billion!

Google made an interesting hardware play in buying Fitbit for $2.1 billion. Hardware has always been a bit of an afterthought for Google, but maybe this purchase will allow them a more concerted push to take on the Apple Watch, or maybe like Nest, they won’t have any idea what to do with them.

 

Regardless, it’s a relatively soft and dignified landing for Fitbit which has had a rocky past three years going head-to-head with Apple. So yay to the Fitbit team and congratulations!